The target audience for most Thrillers is usually the age rating of the thriller itself. For example, 28 days later's target audience would be 18+ year olds due to the film being a 18 age rating. But then again each sub-genre would have its own typical audience. Studies show that younger people prefer Horrors to older people and older people prefer psychological films to younger people. I have three screenshots of the age of viewers for three different thriller movies with different sub-genres.
The Bourne Supremacy (Action)
The Usual Suspect (Psychological)
28 Days Later (Horror)
As a summary, I can know target my opening sequence towards older audiences by including psychological aspects like the usual suspects.
Resources used:
http://www.slideshare.net/CharlotteEmmaVicki/target-audience-of-thrillers
http://en.wikipedia.org/wiki/Thriller_%28genre%29
http://www.imdb.com/
http://www.imdb.com/title/tt0289043/ratings?ref_=tt_ov_rt
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